PRODUCERS CELEBRATE AT WALES THE TRUE TASTE FOOD & DRINK AWARDS 2009/10

Food and drink producers are celebrating their success in the ‘Oscars’ of the Welsh food industry – the Wales the True Taste Food and Drink Awards 2009/10.

The awards were presented last night (November 19th) at a ceremony in Abergavenny’s historic Market Hall and hosted by award-winning television and radio presenter, Sarah Dickins.

Now in their eighth year, the Welsh Assembly Government managed awards reflect the increased demands from consumers for locally sourced produce along with those of the export market place. The 2009/10 awards has seen some 860 entries from over 400 companies – over half of producers in Wales.

The independently judged awards were founded to recognise and reward quality and innovation across the food and drink and hospitality sectors.

This year there were 18 award categories catering for all areas of food and drink production, retail and hospitality sectors as well as a new Export Achievement Category, which was won by The Anglesey Sea Salt Company.

Rural Affairs Minister, Elin Jones said, “The Wales the True Taste Food and Drink Awards are a tremendous showcase for the Welsh food and drink industry.
Once again the Awards have highlighted just how much high quality food is available here, and I congratulate all those who have received awards.

“Earlier this year I launched our Local Sourcing Action Plan which encourages us all to buy more Welsh food. There are so many benefits to buying local: from reducing food miles and supporting the local economy, to the reassurance that comes with knowing where our food comes from and how it has been produced.

“While our Food Tourism Action Plan is all about improving visitor experiences in Wales as a destination where high quality and distinctive food is widely available in our cafes, restaurants, pubs, hotels and guesthouses.

“We want to ensure that our visitors are provided with an exceptional food experience based on locally sourced and distinctive food. In 2008 the first category for Food Tourism Destination was included in Wales the True Taste Food & Drink Awards and this year’s winners – Pembrokeshire County Council - will help raise awareness of the excellence of Food Tourism outlets throughout Wales.”

A number of companies scooped more than one award; among them were South Caernarfon Creameries, Penrhiw Farm Organic Meat, Oaklands Organics, Gill’s Plaice, Greta’s Wholefoodies, and Hafod Welsh Organic Cheddar. It was a good night in particular for Primrose Organic Centre which won awards in several categories.

While the main award of the night, the True Taste Champion was awarded to Deiniol ap Dafydd of Blas ar Fwyd Cyf in Llanrwst.

To see the full list of winners, click here

Click here to read more about the True Taste Awards and the winners in the True Taste Magazine.